Social media has grown
to becoming a large platform for advertisement. Nowadays you will probably see a
facebook icon or a twitter icon on every single ad you see. Another way social
media can be used was demonstrated by the Obama campaign. In the article "
How Obama Tapped Into
Social Networks’ Power" by David Carr of the New York Times, Carr
describes Obama's campaign having a database of all his supporters and that
enabled him to contact them all via email. Carr also discusses the advantages
of using social media versus the the use of old technologies like phone banks
and voters lists. By using social media the Obama campaign saved on having to
mail voters brochures and having people call numbers from the phone bank.
Another way to put it
social media is a great way to get the word out. The benefits being that it is
affordable and it is quick. Since social networking and social media is so
quick and information gets relayed around so fast it can sometimes create a problem
in our youth. In the article "Antisocial Networking" by Hilarary
Stout of the New York Times, Stout discusses how a large number of our youth
are communicating more on social networks than they are in life. One argument
that was argued was that because children are missing out on these interactions
they need to develop trust. This can be viewed as the dark side of social
networking i guess. Having so much online communication cuts into the time you
spend actually interacting with each other.
I believe that social
networking is going to evolve into something that can promote real life
interactions. Social media and social networking can spark the interactions
between millions of people and then bring them together for actually
interactions. Maybe things like rallies, or book clubs and community service
events.
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